» $3 Million to save Bourdeaux Sales
A new Web site set up by the promotional body for the Bordeaux wine region of France will allow wine drinkers to get a little practice the night before, in the privacy of their own homes. On the site, people can post questions to a panel of sommeliers, who answer via video chats. The site, www.enjoybordeaux.com, is part of a €2 million, or $3 million, campaign by the Conseil Interprofessionel du Vin de Bordeaux that is aimed at lifting sales of the region’s wines in the United States, where they have fallen sharply during the recession. The campaign aims to introduce casual drinkers to wines priced at less than $35.
